For decades, mined diamonds have been marketed as rare and precious gemstones, often associated with adoration, commitment, and extravagance. However, the perception of diamonds as scarce commodities is increasingly being challenged. In this article, we will explore the reality behind the mined diamonds are not rare, the dynamics of the diamond industry, and what it means for consumers. The Legend of Rarity The notion that diamonds are rare has been perpetuated by the diamond industry, particularly through marketing campaigns like De Lagers’ famous slogan, “A Diamond Is Forever.” This smart…
